By Selwyn Duke
The big news in the broadcast industry is Rush Limbaugh’s record-breaking, $400 million radio deal. It promises to keep him on the air through 2016, a prospect that should please liberals to no end.
So I was driving around today, and I tuned in to my friend Michael Savage; he was talking about the deal and how it exemplified the health of talk radio. He contrasted the medium with television and the newspaper industry, both of which are suffering. In fact, there are currently many stories in the media about how newspaper advertising revenue is collapsing, prompting various papers to drastically cut jobs. Savage mentioned some reasons for this, and I’d like to add my two cents.
You’ll note that all the failing media have one thing in common: A liberal orientation. Now, if you think my point is simply that traditionalists are tuning out, keep reading. That factor is obvious, but there is another, more subtle one.
As the obsession with empty suit Barack Obama and our left-shifting culture prove, there certainly is no shortage of liberals in our country. So, I ask you, where were they when leftist radio network Airhead America needed listeners? I would ask about their failure to buy newspapers, but we know liberals generally are unaware that hard-copy publications still exist. Well, for some insight into this issue, consider the following, which I culled from the comments section at Fark.com (a site which attracts liberals like manure does flies). It’s a reaction to the Limbaugh story, and one commenter is responding to another:
"Radio is for queers.
No, queers know how to use an iPod and/or can use Sirius or XM. Radio is for old people. AM radio doubly so."
This is more reflective of liberals — especially young ones — than some might think. A very high percentage of them simply don’t read news and substantive commentary. And when they do dabble in such things, it’s usually at sites such as The Huffington Compost, which provides forums in which they can spew hatred. Aside from that, liberals just aren’t interested.
Why would they be? They don’t really need information because they don’t operate intellectually, but emotionally. They "follow their hearts"; if something feels right, that is enough.
So what do liberals occupy themselves with? As the above comment indicates, it’s frivolity. They listen to music or shock jocks, watch comedy or imbibe porn; they want to be titillated, entertained, occupied and sedated. They would rather you be cool than clever, sardonic than sophisticated.
For instance, consider the young people who attend Barack Obama rallies. It may seem logical to assume that they’re interested in politics; I mean, it takes some impetus to attend a political event, right?
Think again. What percentage of those overgrown children do you suppose would actually read deep political commentary? How many would study the candidates in a meaningful way? I can guarantee you that they wouldn’t touch a news column unless it was wrapped around a gram of wacky tobacky. Yes, they may attend an Obama rally, but it’s akin to a rock concert to them. The Illinois senator captures their support because he’s a cool cat, dude. Do you think they would, even for a second, consider that Obama might have bad points? Do you think they care?
This is one reason why liberal media fail. The kind of people who would be interested in liberal media, aren’t interested in media. In contrast, right-wing talk radio prospers because their main demographic is traditionalists, people who are actually educated, inquisitive, conscientious and engaged. They have a sense of civic duty. They like to think.
This also places liberals’ criticism of talk radio figures in perspective. If asked, they would tell you that people such as Savage, Limbaugh and Hannity are the spawn of the Devil with an assurance indicating that they’ve compiled dossiers on those men. Of course, if liberals aren’t going to listen to Airhead America, they’re certainly not going to listen to traditionalist talk radio long enough to actually understand where those in the business really stand.
Yet, they nevertheless are sure about their impressions of these radio personalities. Why? Because they’re ruled by their prejudices; in their set — and they follow the flock more than anyone — there are certain people you just have to hate. And, I mean, liberals just know that all traditionalists are racist, sexist old fogies. They’re not cool like Obama.
At the end of the day, liberals are just too with it to be hung up on politics. They have better things to worry about, like sex, drugs and hip hop. "You know, man, my friend, like, had on this radio, man, and guess what? There was like some guy talking about political stuff. I just said, ‘Yo, radio is for queers and old people. It’s like history, dude.’"
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