By Selwyn Duke

“A gun store opened in Manhattan….” It sounds like the beginning of a story — or a tale. And the effort essentially was fiction.

Critics would say its message was fiction, too.

As the salesman behind the counter showed one couple a firearm, he said to the husband, “It’s the easiest gun we have to use…. It’s a .22 caliber, six-inch revolver. It's also a gun that a 5-year-old found in his parents’ bedroom [and] went and shot his 9-month-old baby brother with."

What was being sold, you see, wasn’t guns but gun control. The store, set up on Manhattan’s liberal Lower East Side, equipped with hidden cameras, and given the imaginative name “Gun Shop,” was open just two days last week. The video footage shot was then used in an ad.

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