By Selwyn Duke

A simple rule of life is that when you’re in a hole, stop digging. Since this applies to marketing, too, some observers are wondering if Bud Light’s strategists are a bit light in good sense. After all, beer maker Anheuser-Busch’s (AB’s) efforts to combat the boycott against it — and its attempt to play “both sides” in the Dylan Mulvaney controversy — have only exacerbated its woes.

First AB inspired mockery and were accused of pandering by rolling out an über-patriotic commercial on the Mulvaney scandal’s heels. Now, in a similar vein, the company will “temporarily redesign its Bud Light and Budweiser aluminum bottles with camouflage print in an effort to boost sales,” reports Fox News.

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