“I learned long ago the difference between critics and box office.” So said late President Ronald Reagan, referencing what his experience as a Hollywood actor taught him. Box office is what matters whether you’re selling films, politicians, or anything else. And perhaps illustrating this reality perfectly is the much discussed “un-woke” Sydney Sweeney ad for American Eagle Outfitters (AE) jeans. Though the critics are livid, the lucid are laughing — and AE is laughing all the way to the bank.
In fact, while wokesters are calling the ad “Nazi” propaganda, AE’s stock has jumped 20 percent. It just goes to show that when selling jeans, having good jeans — and models with good genes — really does matter.
(And, yes, there are such things as “good genes.” More on that later.)











