With 2021 diversity training, Coca-Cola earned the moniker “Woka-Cola” by advising employees to “try to be less white.” But now the company may become more white. That will be the result, anyway, if Coke follows through on a pledge to enforce new diversity goals.
That is, to align their employee racial, ethnic, and sexual demographics with U.S. census data.
Meeting these goals would require the company to cut its black-employee representation by 31 percent. Asian-descent hires would also be reduced — by 33 percent.










